Focus on Africa
It's easy to forget that there are business opportunities in territories within the African continent other than the BRIC’S South Africa. Africa consists of more than 50 countries including Egypt, Zimbabwe, Mozambique, Kenya, Senegal, Ghana and Nigeria – all of which can offer different opportunities for the international entrepreneur.
Sub-Saharan Africa is renowned for abundant oil resources, but is increasingly gaining attention for its expanding multinational companies that saw growth of 30% while developed economies were experiencing historic downturns. Companies like Blackberry, Hitachi, De Veres and JP Anderson are now investing in the continent by establishing multiple operations in Africa and working in conjunction with the countries’ small businesses.
"There are massive opportunities in Africa
for forward thinking UK companies to take advantage
of this developing economy and the growing marketplace it represents"
With a population of over 900 million people and thanks to its recent growth, there is now a rising middle class to provide both skilled labour and local customers for your product. This recent growth has also seen massive improvements in regional and national infrastructure - as well as communications - that benefit overseas trade. There are massive opportunities in Africa for forward thinking UK companies to take advantage of this developing economy and the growing marketplace it represents.
Visitors to the exhibition will be able to speak to experts in this field, from researching the markets to finding the right partners. They will receive expert advice from companies already operating in Africa, and make contacts within service companies that can help expand their business.