Focus on Central and Eastern Europe

Focus on Central and Eastern Europe

The Central and Eastern Europe (CEE) region offers exciting opportunities to UK businesses looking for overseas expansion. The countries that make up CEE are Austria, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovakia, and Slovenia, and between them have over 100 million consumers. The CEE markets are just 2 to 3 hours flying time from the UK, and with the majority of them being under EU regulation, they are considered lower risk than markets further from the UK.

"EU funded infrastructure, energy, and innovation projects have also created opportunities, and it currently has a far lower market penetration in comparison with markets closer to home"

The CEE region offers UK companies a number of advantages. Development of business relationships are easy due the close geographical proximity, with capable access through a number of budget airlines, meaning business here is especially ideal for SMEs on tight budgets. EU funded infrastructure, energy, and innovation projects have also created opportunities, and it currently has a far lower market penetration in comparison with markets closer to home.

The CEE looks set to continue its rapid growth, and with it increase its level of opportunity to UK business. Get to know the essential information you have to know before the market becomes saturated.