Latin American Trade & Investment Association (LATIA)
Ricardo is the Director of the Latin American Trade and Investment Association (LATIA), the only association in the U.K. whose members are the Trade and Investment agencies and Embassies of 19 Latin American countries.
Ricardo is the Deputy Ambassador of Nicaragua to the U.K. and to Ireland. As the key advisor to the Ambassador, he is the chief of staff and heads the political, economic, public affairs and consular sections at the embassy. He is also head of Investment, Trade, Commerce, Cultural and Tourism promotion.
Ricardo is the representative of Nicaragua to the United Nations’ International Maritime Organization, the International Coffee Organization and the International Sugar Organization.
Prior to embarking on his diplomatic career, Ricardo spearheaded content and editorial operations for TripAdvisor, the world’s largest travel site, for all the Asian language sites, while based in APAC headquarters in Singapore, Tokyo and Beijing. Previously he oversaw operations for all the European and Latin American language sites, based in Soho Square.
Ricardo started his career in the U.K. with William Hill, as Spanish Territory Manager, successfully developing the brand and the business in the Spanish territory, launching the company’s first Spanish language site and leading content publishing operations from the Leeds, Tel Aviv and Gibraltar offices.
Why Latin America matters
Keys reasons and facts why Latin America is too important a market to ignore.