Route To Market Theatre Hall 24

Below is the 2016 November Timetable. The May Timetable will be released closer to the show.

Thursday 17th November

Friday 18th November


11.00 - 11.30

Mark Neal

Generating export sales leads – The key to profitable exporting

There are lots of ways to try to get into exporting, some of them work for large companies but many do not work for smaller SME’s such as using agents or setting up a new office in the target country ExportWorldWide has a proven cloud based platform and roadmap for cost effective export growth, generating leads in 20 languages covering 84% of world trade. Listen to how we grew Export sales from £60,000 to over £2,000,000 in 5 years and the internet tools, modern telephony and sales techniques we used to achieve this.


11.45 - 12.15

Lindsay Hardman

How to work with Germans in English

Dealing with Germans is challenging. Most Germans speak good English and are not afraid to speak their mind. And yet communicating and working with them is not easy. In this session, Lindsay Hardman will share with you some of her insights into her own German business experience and how she has successfully helped German and British teams to improve their collaboration. You will be taking away some practical pointers on how to improve your side of the intercultural equation, avoid misunderstandings and become more aware of the German business culture with its challenges and pitfalls.


12.30 - 13.00

Charlie McGhee

Translating Online Channels For Foreign Audiences

Going global means translating your message for foreign audiences. In this seminar we’ll show you how ContentNetwork can quickly connect you with a trusted network of over 500 content writers from all over the world. Talented native speakers, able to produce engaging content in over 30 languages as and when your business needs it. All via one interface, on time and on budget.


13.15 - 13.45

Dr Michael Gasiorek

Analysing Brexit on trade and identifying export market potential

Brexit will undoubtedly play a significant role for UK businesses looking to either import or export. However, with little certainty on the economic impact of Brexit on specific sectors, it can be difficult to know what life outside the EU could look like. This seminar concentrates on showing you how to use freely available international trade and tariff data to understand the potential impacts Brexit may have within the trade sector. We will show how you can use this data to identify your export market potential and to recognise which countries are your growing competitors.


14.00 - 14.30

Davin MacAnaney

5 Fintech Tools & Services To Help Export Businesses Save Money

Businesses that are seeking international expansion now have a range of powerful online tools and services available to help reduce costs and grow the company. This session will focus on five simple, clever ways you can make your business run smoother and grow faster.


14.45 - 15.15

Lisa Wilson

Talking your customer's language

Supporting your export bid in the language of your target market underlines the seriousness of your intent. English is spoken widely but making the effort to converse with your clients, gives you the competitive edge. In this seminar, we will show you how to find the effective resources you need to present your company in a professional manner an avoid embarrassing and costly mistakes.


15.30 - 16.00

Mark Ray

How to succeed with e-commerce in China

China is the world’s largest e-commerce market and is expected to reach U.S. 1 Trillion dollars by 2019! But did you know that more than 85% of brands DO NOT MAKE MONEY on Tmall or other e-commerce platforms in China? Here’s why: 1) most brands in China are activated by accident; 2) brands believe that platforms like Tmall are the way to activate; and 3) China is the only country where a brand may LOSE TO ITSELF. Every day companies enter China’s e-commerce space. But no matter what they do, they remain confused, gun-shy and unprepared for China. They do not know if their product mix is right or how to choose a competent local partner. So, come and find out what you need to do to be a winner in the World’s largest e-commerce market! Of course please invite interested (or struggling) brands and professionals. Everyone who has seen me speak has walked away with extreme value, instant resources and connections.


16.15 - 16.45

Shweta Jhajharia

6 Essential Elements For Global Business Growth

When businesses try to grow, especially into the global market, they often hit a complexity ceiling, where processes become too cumbersome to be sustainable. The fact is, when you want to reach the next level, new strategies may need to be employed. In this seminar, Shweta shares the 6 critical areas that business owners should understand and focus on in order to move from monotonous stability to predictable and sustainable double-digit growth.