In this fireside chat with Dan Risner from Leading Authority, BrewDog CEO James Watt will share valuable insights for companies considering international expansion. He’ll discuss BrewDog’s journey from a small Scottish brewery to a global brand, highlighting the key factors that drove their decision to go global and the challenges they faced along the way.

Watt will explore how BrewDog navigated cultural differences, adapted products for local markets, and overcame regulatory hurdles. He’ll also emphasise the importance of thorough market research and strategic partnerships in identifying and prioritising new opportunities.

With a focus on practical strategies for growth, Watt's insights will provide actionable advice for businesses looking to succeed in overseas markets. This interview promises to be a must-watch for anyone contemplating their own global expansion journey.