2024 Seminar Agenda

The purpose of this talk is to explain what is meant by the term circular economy and why this important transition which is already underway matters for businesses.
First it will cover how our current linear economy is not fit for purpose and destroying the planet, and then what the circular economy is and how it will address these issues while creating new opportunities for businesses.

International trade presents a myriad of customs compliance challenges that can hinder business growth and profitability. Join us as we delve into the complexities of customs regulations, tariffs, and documentation, and explore how Picoco, our cutting-edge AI tool, revolutionises the way businesses manage customs compliance.

International trade presents a myriad of customs compliance challenges that can hinder business growth and profitability. Join us as we delve into the complexities of customs regulations, tariffs, and documentation, and explore how Picoco, our cutting-edge AI tool, revolutionises the way businesses manage customs compliance.

Join us for an insightful seminar exploring the transformative potential of a value-driven partnership between start-ups and established brands, with a special emphasis on generative AI (GenAI). Discover how this collaboration can empower your start-up to leverage cutting-edge technologies, accelerate growth, and drive innovation in your industry.

 

In this seminar, Jessica Caruso, Corporate Relations at IFZA, will share critical insights on how UK entrepreneurs and SMEs can effectively position themselves for global growth. Jessica will present case studies and practical strategies that can help businesses navigate through the rapid evolution of global markets presented by rapid digital transformation, the rise of business ecosystems and shifts in consumer expectations and demand.

A presentation aimed at businesses want to export or grow exports. It examines challenges facing businesses and how e-commerce and digital trade can serve as key drivers of productivity and growth in this context.  

The presentation will then provide the flipside of these key challenges and present key e-commerce, market, and technological solutions as well as regulatory & policy solutions. Highlighting the rewards to be had if navigated successfully.

This keynote will focus on exploring logistics vital role in fulfilling customer promises and evaluating the importance of partnerships in mitigating risk and ensuring delivery performance. Boosting Export Growth is possible with customised cross-border solutions, helping customers optimise supply chain and accelerate revenue growth. With the approach of 2024 peak season, we examine the ways customers can ensure their shipping needs are met without the quality or timeliness of expected service being compromised.

The interview will explore BrewDog's global expansion strategy, focusing on the key factors that influenced their decision to expand internationally, the challenges encountered and how they were overcome, the process of identifying and prioritising new markets, advice for businesses looking to expand overseas, and what’s next for BrewDog. James Watt will share insights on navigating cultural differences, adapting to local regulations, and maintaining brand identity while scaling operations globally.

Learn practical strategies for acquiring your first international customers. Explore how small businesses can leverage digital platforms, engage in global conversations, and harness local PR to make an impact in new markets, based on the success of Dinerly—a fast-growing restaurant website builder in the UK, Greece, and the US.

"Scaling Globally: Key Strategies for International Growth" explores essential tactics for expanding businesses internationally. It covers market entry strategies, overcoming cultural and regulatory challenges, and optimizing global operations. Perfect for companies looking to grow across borders and build a sustainable global presence.

Join us for a panel discussion led by Farhad Divecha, Group CEO of AccuraCast, alongside Radmila Blazheska, CMO, and Melanie Lange, Digital Marketing Consultant. Together, they will share practical insights on how scale-up businesses can leverage digital marketing and AI to expand globally without overspending. Learn how AI-driven strategies can optimise campaigns, streamline customer targeting, and maximise ROI on a budget. This session will explore affordable tactics like programmatic advertising, data-driven insights, and content creation strategies to help your business compete internationally. Perfect for those looking to scale up or enter new markets, this panel will provide actionable tips to grow your business globally.

Want to expand your business globally? Learn how to translate your business for international success. Join Jordan Cockrell, Director of Operations for HAI, and Matthew Fisher, Translation Program Manager for Google, as they share strategies, tools, and best practices to reach diverse audiences. Discover how AI and human expertise can deliver fast, high-quality translations.

Business expansion is crucial for British companies as it drives economic growth, increases market share, and enhances competitiveness. Expanding into new markets allows companies to diversify their revenue streams, reduce dependency on domestic markets, and tap into global opportunities. It also fosters innovation, allows companies to benefit from attracting local talent and overall helps companies stay resilient and adaptable in a dynamic global business environment.

This seminar explores how trust is fundamental to successful cross-border selling, emphasizing customized linguistic services like post-editing of machine translations, localization, and SEO translation. We will demonstrate how these strategies are adapted to a company's internationalization phase and content type, with practical examples showcasing their effectiveness in global markets.

You have pressure to grow. The U.S. is a big market. There are so many go-to-market options. You need to gain traction quickly and have fast sustained growth.

Join us for SCALE NOW, where we’ll share specific strategies that will significantly improve your ability to gain traction quickly and sustain growth as you enter the U.S. market.

Join Michael Kitt, founder of Kimon Services, for a dynamic presentation on enhancing business efficiency with remote workers. "Going all in: Making work from home, actually work" explores effective strategies and practical tools to enhance team productivity and cohesion in a remote environment while still retaining an appropriate level of control.

Unlock global success without compromising your values! Join our seminar, 'D*ck-Less. Grow-More. Earn-Big,' and discover the secrets to expanding your business ethically and sustainably. Learn how to grow your profits, embrace corporate responsibility, and make a positive impact on people and the planet. Elevate your business while being a force for good!

 

Silesian Region is located in the southern part of Poland, bordering Slovakia and the Czech Republic. Silesia attracts with its industrial history and good business climate as well as geographic, cultural and social diversity. It is a key economic center of Poland with a very strong export position compared to other regions. It is also heading towards building a new economy based on modern and environmentally friendly technologies.

Silesian Region is one with the highest investment attractiveness and the lowest investment risk.

Other advantages:

• the most industrialized and urbanized region in Poland;

• enormous market potential and absorptive power;

• developed road and rail transport;

• Katowice Airport International Airport;

• the region in the forefront in the country in terms of the number of large investors located;

• diverse scientific and research facilities;

• active international cooperation.  

Katowice City Live Work and Invest!

Katowice is the largest city of the Silesian Voivodeship and the center of Metropolis GZM* with 2.3M residents. It has access to 3 international airports (Katowice Airport, Kraków Airport, Ostrava Airport) and a well-developed road network (the A1, A4 motorways, the S1 expressway, and the Silesian Intercity Road (called DTŚ) connecting the largest cities in the Metropolis.

On the Metropolitan level together with Katowice there are 19 universities with almost 90,725 students which guarantees a broad talent pool.

The city focuses on three sectors:

- Katowice is one of the six most developed centers of the modern business services sector in Poland with specializations such as: BPO, SSC/GBS, IT and R&D. Currently, there are 140 modern service centers in Katowice and the metropolis, with over 33,400 employees.

- Next, MICE (Meetings, Incentives, Conferences, Exhibitions) - this is the second key sector in Katowice, also included in the "Development Strategy of the City of Katowice 2030". In 2023, we recorded 6,451 conferences and other business events. The total number of conference days in Katowice was 8,261 days, and their average duration was 1.28 days.

- Our third specialization will be implemented as part of the mega project of the Katowice Gaming and Technology Hub (KHGT). Its goal as a leading innovation center in the field of games, technologies and digital systems is to act actively by deepening and developing knowledge, but also by offering an inspiring place for work, development and education. It is intended to be a central point on Poland's technological map, integrating local and global knowledge, promoting Katowice and the Metropolis on the world stage and developing a future model of a technological ecosystem open to everyone. We have divided the individual business segments as follows:

1) Gaming / e-sports - a unique space for development and competition in e-sports, this will increase the efficiency of gaming sector companies and create opportunities to retrain employee groups based on methodologies supported by gaming models. The goal is to build unique space for games creation & development, e-sport competition to augmenting gaming workforce , leverage reskilling & gamification of work

2) AI Knowledge Exchange – exchange of knowledge of cutting-edge technologies, cooperation with universities, educational platforms, global technology companies and local innovators. The goal is to focus on cutting-edge technologies knowledge exchange through universities, educational platforms, global technology companies and local innovators

3) Digital Bridge - supporting the development of knowledge in the most desirable technological areas on the market, we will also focus here on strengthening the impact of digital technology on business through cooperation between various sectors of the economy. The goal is to develop desired technology and growing business influence

4) Network Accelerator - building and strengthening communities and platforms for the "Golden Triangle" (business-education-administration), start-ups, research and development laboratories that will support the development of innovation and entrepreneurship. The goal is to build a community and platform  for Golden Triangle (business-education-administration) and start-up’s plus R&D labs

*Metropolis  GZM (Górnośląsko-Zagłębiowska Metropolia) covers almost 1/3 of the Silesian Province and includes almost ½ of its population. The Metropolis consists of 41 towns and communes, and also Katowice.

Katowice Special Economy Zone is the leader among Polish SEZs and was recognized as the best free zone in Europe in 2015 – 2017, 2019 and 2021 according to rankings of FDI Intelligence from the Financial Times. There are currently over 600 enterprises operating in the zone and the total level of investment reached over 12 billion euros, while creating over 100,000 jobs in the area. It is strategically located in the centre of Europe which makes it significantly attractive from logistics and infrastructural perspective.

Katowice SEZ offers its service for both global enterprises representing all range of industries (with the focus on automotive sector), as well as local SMEs planning to expand their businesses. It also supports its investors with property and facility consultancy as well as customized solutions related to work force, education and training needs throughout the entire process of investment. Additional services for investors withing the zone such as automotive cluster, cooperation with educational and academic environment, Silesia Smart Systems, European Digital Innovation Hub are also provided.

 

If you’ve worked in global teams, you’ll recognise the stereotypes; Germans and their schedules, Dutch and their direct feedback, Indians not saying ‘no’. Cultural differences needn’t reduce global team efficiency. CAT (Cultural Alignment Transformation) is the solution. Join us to learn how global teams can avoid culture clash and optimise their global team performance with CAT, a new approach performance improvement for global teams that delivers proven, measurable results.

Why are so many business leaders hiring overseas, how are they doing it and what does it mean for you and your business?

 

Learn what’s driving the best business leaders to hire globally, and why it might just be essential for you and your business too. Learn the different ways modern businesses are finding and hiring talent overseas and discover which option is the best for you. 

 

EOR is emerging as the essential tool in a globalizing economy. But not all EOR services are the same. 

Global expansion strategies carry a lot of inherent risk which is why many companies turn to EOR providers in the first place. But multi-partner models significantly increase risk to your business.

Find out how XML can save you time and money, while simultaneously providing unparalleled service to you and your workers.

In today's fast-paced business environment, operational efficiency and strategic talent acquisition are essential. Capability Centers have emerged as powerful assets, enabling companies to centralize specialized teams, enhance global scalability, and streamline complex operations. Join Pablo Miller, CEO of Remoti, to explore how Capability Centers are evolving the workplace, boosting retention, and maximizing productivity by maintaining culture and operational efficiency.

Join Christi Jackson, Partner and Head of the US Immigration Practice at the transatlantic US and UK immigration law firm Laura Devine Immigration, to explore key US visa options for startups and business expansion, including the E-2 Investor Visa, L-1 Intracompany Transfer Visa and the O-1 Extraordinary Ability visa.

Key concepts, live examples, unexpected global expansion challenges for businesses, and our recommended roadmap
for a successful expansion.

Join ZEDRA for an engaging panel discussion on global expansion, where industry experts explore key strategies for international company formation, global payroll management, and HR compliance. 

This interactive session will provide actionable insights for businesses expanding globally, with a focus on overcoming challenges, ensuring compliance, and optimising operational efficiency. 

Whether you're in the early stages of expansion or scaling your global footprint, this discussion will offer valuable tools for success.