SEO translation is much more than mere language conversion. It's a strategic process that blends intercultural communication, linguistic skills with search engine optimization. This process ensures that your message resonates with local audiences, taking into account cultural nuances, local search habits, and regional SEO trends.

 

 

 

The case of Peli Products underlines the immense value of SEO translation for any business aspiring to make a global impact. It's a testament to how tailored content and strategic SEO can bridge the gap between being just another foreign brand and becoming a trusted name in diverse international markets.

 

Peli Products Digital Global Expansion

Peli Products, renowned for their protective cases, tactical lights, and work lights, has established a formidable global presence in more than 27 countries. Recognized for their commitment to excellence and innovation, Peli Products faced a significant challenge in expanding their online presence into international markets.

The objective was not merely to translate their blog content but to ensure it had a substantial impact on customers in the target markets and enhanced their visibility on search engines.

The content from their blog, especially aimed at attracting new customers (TOFU stage) and aiding in product consideration and comparison (MOFU stage), needed to be translated and optimized for this purpose.

SEO Translation of Blog Content

Ontranslation, with extensive experience in SEO translation and digital marketing, partnered with Peli Products to tackle this challenge.

Our approach went beyond basic translation, focusing on SEO transcreation from English into Spanish, Italian, French, Dutch, and German. This method ensured that the brand's message is coherent and impactful in all markets while enhancing its SEO-friendliness.

 

 

Brief with Client

We carried out a thorough briefing session via Zoom with the client’s marketing department to understand their unique needs and objectives. This is a crucial stage where the scope of the project is defined, including target markets, desired outcomes, and specific SEO goals.

Thanks to this briefing we ensured that the translation aligned perfectly with the client's brand voice and business strategy, setting a solid foundation for the entire project.

Competition Analysis

Before diving into the translation, it's essential to analyze the competition in the target markets. This involved studying competitors' websites and SEO practices to identify opportunities and challenges within their industry.

By understanding the competitive landscape, the translation team could better tailor the SEO translation to surpass competitors in search engine rankings, ensuring the content is localized and competitively optimized.

Keyword Research

Keyword research is a pivotal step in SEO translation since translating keywords is useless. We had to identify relevant keywords that the target audience in the new markets uses when searching for related Peli products.

The team uses SEO tools suites and local expertise to ensure the keywords are culturally and contextually appropriate, which helps in optimizing the website's visibility and relevance in search engine results.

SEO Transcreation

Most surely, in the keyword research phase, new keywords are discovered per market. And thus this involves adjusting the content to be able to insert such new keywords, not just translating it.

Moreover, in the case of Peli, our optimization process included restructuring their content for readability, updating internal links, adding relevant ALT to images and proposing new, SEO-friendly URLs.

This step ensures that the SEO elements, such as keywords and meta tags, are naturally integrated into the content. The goal is to produce a culturally and linguistically adapted website that engages local audiences and performs well in search engines.

Metrics Analysis

After the localized site goes live, the next step is to analyze its performance through various metrics such as organic traffic, keyword rankings, conversion rates, and user engagement.

This analysis helps in understanding the effectiveness of the SEO translation and identifies areas for improvement. Continuous monitoring and tweaking content based on these metrics ensure the translated website achieves and maintains optimal SEO performance over the time.

Impressive Gains in Organic Traffic and Direct Sales

The collaboration between Peli Products and Ontranslation yielded remarkable results:

From the moment the first blog post was published, Peli started noticing the results. From February 2023 to January 2024, they registered a 306% increase in organic traffic to the Peli Products blog from international markets (DE, ES, FR, IT, NL, AT, CH).

This surge indicated a significant enhancement in search visibility for users in these regions, aligning with their primary goal of increasing visibility on various non-English Google domains (like Google.de, Google.it, Google.fr, etc.)

A notable milestone was the recording of 30 direct sales from the blog in the second half of 2023, a new achievement for Peli Products, as they had not experienced blog-related sales previously.

 

Client Testimonial

Brian Esteban Dowd, Digital Marketing Coordinator EMEAI at Peli Products, recommends the partnership: “Working with Ontranslation has been a seamless and highly productive experience. Their comprehensive understanding of our business, products, and target markets was crucial in creating content that resonates. Their expertise in SEO transcreation is unparalleled, and their customer service is outstanding. We strongly recommend Ontranslation to any business looking to make a significant impact in international markets. Their proficiency in producing content that is culturally and linguistically tailored is key to global success.”

 

Increase Traffic and Sales Thanks to SEO Translation

The strategic partnership between Peli Products and Ontranslation highlights the critical importance of effective multilingual SEO translation and optimization in the realm of international digital marketing.

By implementing SEO translation, businesses can significantly enhance their online visibility in targeted international markets. This visibility is crucial for attracting local customers who are searching for products or services in their native language.

In short, SEO translation helps in building brand trust and credibility, as customers are more likely to engage with content that feels familiar and relevant to their cultural context.

Eager to unlock the full potential of your global audience by optimizing your website for various international markets?