If you do it right, language localisation becomes an organic growth strategy, boosting export sales, growth, and profits. If you don’t, it can become an unforgivable cost. In this presentation, we offer practical advice that shows you how to use localisation to climb the value curve into the mainstream of the global economy.

Focusing on the key principles, we present an informative and helpful guide that addresses six localisation success factors:

• Assess your internal readiness
• Decide what content to localise first
• Choose different methods for different types of content
• Consider all your audiences
• Appoint a project owner in your organisation

Select a competent localisation partner