Food is more than just a meal; it’s an emotional experience. When we enjoy our favourite dish, we
don’t just taste the flavours – we relive childhood memories, family gatherings, and times where we
felt truly connected. This emotional bond can be a huge comfort to us, especially during times of
change.

For expats, starting a new life often involves big changes. While moving to a new country brings
exciting opportunities and experiences, it also means leaving behind familiar comforts and support
networks. Here, food can offer a connection to home, even if you’re miles away.

What You Gain in Movement…

Better career opportunities: Moving to a new country can open doors to new positions and
industries, and a bigger professional network. It can be a chance to grow in ways that might not have
been possible at home.
Improved quality of life: Moving can mean better weather, improved healthcare, or a more
balanced lifestyle.
Broadening horizons: For families, moving offers the chance to experience new cultures, languages,
and education.

…You Sacrifice in Belonging

Leaving your comfort zone: Adapting to new social norms can be challenging, and the need to adjust
and relearn can be overwhelming.
Losing your support network: Being miles away from family and friends can create a sense of
loneliness.
Keeping your family happy: Making sure both you and your family settle into a new environment
can be emotionally difficult.

Finding Comfort in the Familiar

Moving to a new country comes with different challenges, but finding familiar things can provide
much-needed comfort. Whether it’s language, culture, or food, finding something familiar can help
you feel more at home.

For many expats, food is especially meaningful. Food engages all your senses and brings back strong
memories and emotions. Meals are often central to cultural bonding, and even small touches like
condiments or cooking tools can make a new place feel more familiar.

By holding on to familiar things, expats can feel more at home in their new surroundings – even if
home is thousands of miles away.

Please feel free to visit the HSBC UK stand at the Going Global exhibition.